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June 10, 2002

Apple Aims for the Other 95%

A picture of a switcherAll the Apple boards are abuzz about Apple's 8 new ads showing "real people" who switched from Windows to Mac. Some were quick to point out that all 8 switchers are white. I suppose that's a problem, but what I find a bit disappointing is that the people are still mostly the creative professionals who gravitate towards Mac anyway. There's a graphic artist, a DJ, a programmer, and two writers among them. Is that a realistic sample of Windows users? I hope in future ads they also show a grandma, a plumber and a bus driver.

And let the melanin fall where it may.